Number one reason for e-commerce sites to fail
Over the last three months I have been working on an e-commerce site for a Knivis Brand Owner. Yesterday the Brand Owner asked me what was the number one reason for e-commerce sites to fail. The question came about because his client was slow to get the catalog data for the site. I believe the number one reason is marketing or lack of it. Most small e-commerce site owners do not understand that if you build it they will not come. You need to market the site both web and traditional marketing. As the site go's live and there are no sales they blame the developer for lack of sales and it is downhill from there. So make sure your clients understand this and have a marketing budget for the site.
Comment
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Comment by Lance Knight on August 11, 2008 at 10:40am - Mark put your video link in the video area. More people with see it there.
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Comment by Mark Long on August 11, 2008 at 10:12am -
Marketing is the life's blood of any company. Internet marketing has an element of black magic added because techniques that work tend to be "on the fringe". The day's of having a website and email to be effective online are gone, you must now be relevant and relevant to the whole web as one community. See link below and contact me for Web 2.0 marketing! Thanks Lance!
http://www.youtube.com/watch?v=6gmP4nk0EOE
Mark Long
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