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Customer retention marketing is a tactically-driven approach based on customer behavior. A good loyalty program may be the only sustainable competitive advantage in challenging economic times. It is speculated that the average company loses half of its customers every five years and it costs five to twelve times more to attain new customers versus retaining and building existing customer base.
A company can sustain customer loyalty if it identifies "loyalty drivers", which are a companies' key a… Continue

Late to the party may best describe business-to-business marketers' acceptance of social media, in particular writing blogs and advertising on social networking sites. But that may be changing.
A recent whitepaper from technology and market research firm Forrester Research, Making Social Media Work In B2B Marketing, examines how business marketers are beginning to integrate these tools into their future plans.

Even with their newfound acceptance of social media, tried-and-true lead generation d… Continue

Google News is currently one of the top five visited news portals in the world, reason enough to get your website exposed to Google News.
Besides direct traffic, many people also end up on Google News through their email alerts, RSS readers and referrals from friends and collegues.
There are also SEO benefits especially if your website is prominently listed in Google News, other websites and bloggers with link to that news article as a citation. Here are some basic rules to get listed:

1 - Orig… Continue